2010 Daily Schedule
The following schedule is intended to provide a general guide for your scheduling consideration. However, please note that session times are subject to adjust slightly. Any changes will be reflected here as adjustments are made.


AIA CES Units will be provided for many of the educational sessions. Please stay tuned for final details.
- Thursday, September 30th
- Friday, October 1
- Saturday, October 2
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Breakfast & Networking | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Van Jones, Senior Fellow, Center for American Progress & Founder, Green for All Doug Davis, Vice President, Intel Architecture Group - Unveiling Intel's Future-Forward Technology William McDonough, Principal, William McDonough + Partners/MBDC - Cradle to Cradle Around the World |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | Technology’s Role in Developing the Integrated Cities Of Tomorrow Lorie Wigle, General Manager, Intel Andrew Tang, PG&E Jeff Hammerlund, Portland State University Clark Brockman, SERA Architects Andres Carvallo, Gridnet Jason Wolf, Better Place North America Dimitri Dadiomov, Better Place |
Smart Grid Meets Smart Buildings Rich Lechner, VP Energy & Environment, IBM John Kennedy, Senior Manager of AEC Sustainable Design, Autodesk Alan Bright, Senior VP & Design Principal, HOK Jeff St. John, Clean Tech Analyst, Writer GigaOm Pro |
Critical Success Factors for Startups Cathy Chiu, Principal, Falcon Group |
Using Prefab to Get to Net Zero Naomi Porat, CEO, ZETA Communities David Johnston, President, What's Working Dan Smith, Principal, Dan Smith Architects Norbert Klebl, Developer of GEOS Smart Living Neighborhood |
Systems Principles for Sustainable Urbanism Jim Heid, Founder, Urban Green |
Women's Ways of Leadership in Sustainable Design Kira Gould, Director of Communications, William McDonough + Partners Lynn Simon, Principal, Simon & Associates, Inc. Christi Graham, President & CEO, West Coast Green Valerie Casey, Founder & Executive Director, Designers Accord Carrie Meinburg Burke, Principal, Architecture + Industrial Design |
Water Wise Guys Peter Yost, Director of Residential Services, BuildingGreen, LLC Alex Wilson, Founder & Executive Director, BuildingGreen, LLC |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | William McDonough: Unplugged William McDonough, Founder, William McDonough + Partners / MBDC |
Power Up! Changing the Real World with Games Mathias Crawford, Research Manager, Institute for the Future Byron Reeves, Professor, Co-Director, H-STAR Institute |
Financial Preparation & Expectations Jeff Burkland, CFO, Burkland Consulting |
Can Utilities Be Sustainable? Lara Ettenson, Director of CA Energy Efficiency Policy, National Resources Defense Council Jack Sahl, Director of Environment & Resource Sustainability, Southern CA Edison Jim Parks, Program Manager, Energy R&D, Sacramento Municipal Utility District Jeanne Clinton, Manager, Energy Division, CPUC |
Successful Residential Retrofit Programs: Lessons From the Field Jared Asch, National Director, Efficiency First Edward Thomas, Vice President EGIA Gail Brownell, Engineer, Workforce Training Consultant |
Innovation Pipeline – Stories from the Trenches! Diane Loviglio, VP Business Development, Wattbot Gail Loos, Founder, GreenCycler Rory Faber, President, Stramit Strawboard Laurie Anderson, VP Sales & Marketing, Mage Water Management Mirco Richardson, Director Business Development, MAGE Industrie Holding AG/td> | Community-Scale Graywater - Unprecedented Innovation Paul Kephart, CEO, Rana Creek Raphael Garcia, Project Manager, Rana Creek |
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| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | California’s New Clean Energy Brand Anne Dougherty, Project Manager, Opinion Dynamics Tom Zara, Executive Director, Strategy, Interbrand Hunter Marshall, Senior VP, Strategic Planning Director, Draft FCB |
Sales, Marketing & Branding Joe Preis, President, Longitude Properties, Inc. |
Power of 10: Making Change Exponential! James Hanusa, 350 Advocate, Change Collective Nils Moe, Sustainability Advisor, City of Berkeley Melanie Nutter, Director, SF Dept of the Environment |
Products & Trends in Green Building Alex Wilson, Founder & Executive Director, BuildingGreen, LLC |
Business Strategies for Meeting Water Challenges William Sarni, Founder and CEO, Domani Celia Canfield, Chief Development Director, West CoastGreen Tom Cooper, Corporate Water Programs Manager, Intel Michael Law, Ogilvy PR |
Cities as Accelerators Scott Green, Clean Tech / Regional Policy Officer, City of San Jose Patricia Novick, Director of Health Programs, Erie Neighborhood House Chad Riley, Director, Finance & Strategy, Living City Block Andrew Watterson, Chief of Sustainability, City of Cleveland Sarah Isabel Parriott, Sustainability Project Manager, Paladin Law Group, LLP |
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| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | Seeing Beyond the Glare of Eco-Bling Peter Pfeiffer, Principal, Barley & Pfeiffer Architects |
Private & Public Funding Options Jon Bonanno, CIO, Sustainable Power Assets Philip Koos, Director, Price waterhouse Coopers LLP |
Home Energy Management – the Smart Home of the Future Ryan Parker, Director of Marketing, Intel Kristi Burrows, Director, Customer Insights & Strategy, Best Buy Inc Dennis Kyle, Tendril Jana Corey, Director of IDSM, PG&E Ray Bell, President & CEO, Gridnet Michael Kanellos, Editor in Chief, Greentech Media |
Smarter Buildings for a Sustainable Future Rich Lechner, VP Energy & Environment, IBM Dave Bartlett, VP, Industry Solutions, IBM Peter Williams, CTO, Big Green Innovations, IBM Discussion led by IBM executives and invited experts from Eaton Corporation, GSA, Kitson & Partners, Johnson Controls, NC State University, Schneider Electric, and Talisen Technologies |
After the Launch: Achieving Market Success in the Clean Economy Jeff Weinberger, Principal, DS3 Consulting William Sarni, Founder & CEO, Domani Cindy Jennings, VP Marketing and Client Brand Strategy, Cohn Marketing Anneke Seley, CEO, Phone Works |
Play A Serious Game for More Sustainable Living Jim Heid, Founder, Urban Green Lisa Michelle Galley, Managing Principal, Galley Eco Capital LLC |
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| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Networking Cafe | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission Al Zollar, General Manager Tivoli Software, Software Group, IBM - Sustainable Enterprises and the Smart Urban Infrastructure Chris Waugh, Practice Lead, Consumer Experience Design, IDEO |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | The Future of Prefab Michelle Kaufmann, AIA, LEED AP, Principal, Michelle Kaufmann Studio Jennifer Siegal, Founder & Principal, Office of Mobile Design Allison Arieff, Writer, New York Times and GOOD Ann Hand, CEO, Project Frog |
How to Grow Smarter Buildings Dave Bartlett, VP Industry Solutions, IBM |
VC Pitch-Off Kathleen Gilligan, Partner, EcoStrategy Group Jon Bonanno, CIO, Sustainable Power Assets Anup Jacob, Partner, Virgin Green Fund Will Coleman, Partner, Mohr Davidow Ventures Joshua Raffaelli, Associate & Kaufmann Fellow, Draper Fisher Jurvetson David Mount, Partner, Kleiner Perkins Caufield & Byers |
The Rise of the Ecopragmatist Jason Morris, Cleantech & Green Practice Lead, Schwartz Communications |
Deep Geek: Natural Building in the 21st Century! Bruce King, Director, Ecological Building Network |
Visionary Strategies for Energy Efficiency Kristina Skierka, Senior Advisor, Energy Efficiency Strategic Plan, CPUC Michael Wheeler, Energy Advisor, California Public Utilities Commission Theresa Cho, Chief-of-Staff, Commissioner Dian Grueneich, CA Public Utilities Commission |
The End of Green Messaging? How Community Engagement is Superseding Corporate Communication Amy Skoczlas-Cole, Head of Environment and Director, eBay Green Team Adam Werbach, Chief Sustainability Officer, Saatchi & Saatchi |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | Words vs. Actions: The Latest Research on Green Purchasing Behavior Suzanne Shelton, President & CEO, Shelton Group |
Distributed Solar Power for Scaling Up Renewables Arno Harris, CEO, Recurrent Energy |
Intelligent Transportation Summit Anthony Eggert, Commissioner, CA Energy Commission Daniel Kammen, Professor, University of California, Berkeley |
Applied Brilliance: The Future of Community Deborah Patton, Executive Director, Applied Brilliance Jill Pilaroscia, IACC, Principal, Colour Studio, Inc. Marc Hinshaw, Founder & Creative Partner, Holt Hinshaw Jerry Michalski, Founder & Guide, The REXpedition Susan Goltsman, Principal, MIG, Inc. |
Transparency vs Secrecy: Charting a Course in Sustainability Reporting Kathleen Gilligan, Partner, EcoStrategy Group Karen Janowski, Parter, EcoStrategy Group Peter Perrault, Green Giant, NetApp Robin Connell, Manager of Sustainability Programs, DelMonte Foods Christina Nicholson, Director, Sustainable Development, Williams Sonoma, Inc. |
Net Zero Energy: Lessons Learned from Design and Operation Scott Shell, Principal, EHDD Architects Brad Jacobson, Senior Associate, EHDD Architects Peter Rumsey P.E, Principal, Integral Group |
Systems Thinking for a Vibrant Future David Johnston, President, What's Working, Inc. |
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| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | Designing for Positive Impact Chris Waugh, Practice Lead, Consumer Experience, IDEO |
Smart Systems for Future Communities Andrew Clark, Director of Sustainability, IBM Venture Capital Group Scott Green, Clean Tech/Regional Policy Officer, City of San Jose Christine Hertzog, Managing Director, Smart Grid Library Andrea Traber, Director of Sustainability, KEMA Services, Inc. |
Making Your Company Sexy for Investors Richard Lyons, Partner, Wendel, Rosen, Black & Dean |
Optimizing Blended Value Companies Todd Johnson, Partner, Renewable Energy & Sustainability Head, Jones Day |
Multifamily Goes Platinum: Communities of LivingHomes Steve Glenn, CEO, LivingHomes |
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| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | Technology Enabling Sustainability Carrie Freeman, Director Sustainable Business Innovation, Intel Corp. Peter Williams, Distinguished Engineer, Chief Technology Officer, Big Green Innovations, IBM Rachel Sheinbein, Principal, CMEA Capital Stan Wrzeski, VP & Global Director, Carbon & Climate Action, HOK Group Steve Engler, Director, Carbon Management Services, Deloitte |
Forum: Designing Socially Just, Local Food Systems Aaron Lehmer, Network Development Director, Bay Localize Navina Khanna, HOPE Collective Tim Block, Program Manager, The Home Depot Foundation Jason Mark, Co-Manager Alemany Farm, Editor, Earth Island Journal |
Social Entrepreneurship Workshop: Developing Community Capital "Beyond Sustainability" David Hopkins, Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World Wilford Welch, Author, Tactics of Hope Kene Turner, President, Epilife Consulting |
Beer & Banter with BuildingGreen Alex Wilson, Founder & Executive Director, BuildingGreen, LLC Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues Peter Yost, Director, Residential Services, BuildingGreen, LLC Bruce King, Director, Ecological Building Network |
Creative Green Finance: Valuing Investment in Sustainability Todd Johnson, Partner, Energy Practice Leader, Jones Day Joshua Levine, Vice President – Financial Consultant Brokerage and Advisory Services, SRI Wealth Management Group, Royal Bank of Canada Bruce Cahan, Founder & CEO Urban Logic |
Zero Net Energy Technology for Utilities Jordana Cammarata, Commercial Analyst, CPUC Gregg Ander, Chief Architect, Southern CA Edison Steven Selkowitz, Department Head, Lawrence Berkeley National Lab |
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| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Networking Cafe | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Arianna Huffington, Co-Founder & Editor-in-Chief, The Huffington Post Hunter Lovins, Founder & President, Natural Capitalism Solutions Gregory Miller, Technologist & Professor, Presidio Graduate School Caroline Casey, Host of radio show, "The Visionary Activist", KPFA |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | Spills, Sins & Starbucks: How Oil has Negatively Altered our Built Environment Eric Corey Freed, Founding Principal, organicARCHITECT |
Innovate with Empathy: Shifting Worldviews through Inspired Communication John Marshall Roberts, Founder & CEO, Worldview Learning |
Clean Energy Financing: Pitfalls & Opportunities in 2011 Adam Boucher, CEO, Fund Manager, Adam Capital Liz Yager, Program Manager, Sonoma County Energy Independence Program Larry Farris, Investment Operations, Adam Capital, CleanEnergy Asset Finance LLC Danny Kennedy, Founder, Sungevity Joe Anzalone, Senior Vice President, Commercial Banking Group Manager, New Resource Bank |
Reboot! Redefining Californication Darian Rodriguez Heyman, Managing Partner, CODE Green Agency Bonnie Nixon, Co-Founder, CODE Green Agency Dan Geiger, Executive Directer, USGBC Northern CA Chapter Pedro Nava, CA State Assemblyman, Chairman, State Committee on CA Green Economy Huey Johnson, Founder, Resource Renewal Institute, Founder Trust for Public Land |
Making Shift Happen: Changing Our Course From Collapse to Sustainability Matthew Stein, Principal, Stein Design |
Energy Upgrade California - Residential Retrofits Go Live! Leif Magnuson, Residential Green Building Coordinator, EPA Panama Bartholomy, Advisor to Commissioner Douglas, California Energy Commission Jeff Gleeson, Senior Product Manager, PG&E Michael Wheeler, Energy Advisor, CPUC |
Companies on a Mission: Entrepreneurial Strategies for Enlightened Growth Mike Russo, Professor, University of Oregon Eric Olson, Senior Vice President, Advisory Services, BSR |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | Dialogues with Luminaries David Johnston, President, What's Working, Inc. Special Guests TBD |
Concentrated Sunlight: New Technologies for Daylighting the Building Core Lorne Whitehead, Chair, Board of Directors, SunCentral Inc. Peter Novak, CEO, Sunflower Corp Kit Ratcliff, President, Principal, Director of Sustainability, Ratcliff Architecture |
Putting Nature and People to Work: Ecological Public Space Bry Sarté, Principal & CEO, Sherwood Design Engineers Jacob Petersen, Landscape Architect and Urban Designer, Hargreaves Associates Ken Hays, Developer, Kinsey Probasco Hays |
Rubble Rising: Reconstructing Haiti from the Inside Out Bruce King, Director, Ecological Building Network Kevin Rowell, Program Director, Kleiwerks International |
Passiv Haus: Aggressive Savings Prudence Ferreira, Principal, Integral Impact Inc. Nabih Tahan, Founder and Architect, BauTechnologies Graham Irwin, Principal, Essential Habitat |
Multi-Modal Transportation: Solutions for Mobile Urbanism Timonie Hood, Green Building Coordinator, U.S. EPA Region 9 Tian Feng, District Architect, San Francisco Bay Area Rapid Transit District Jennifer Blonn, High Speed Rail Coordinator, U.S. EPA Renee Rivera, Acting Executive Director, SF Bike Coalition Eric Eidlin, Sustainable Communities Partnership Liaison, Federal Transit Administration |
Ecological Bionics: Exploring an Ecologically Integrated Urban Fabric Josiah Raison Cain, Co Founder, Design Ecology |
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| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | |||||||||||||
| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | |||||||||||||
| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||