Thursday, September 25th
Thursday Keynote
Time: 9:30 AM - 11:30 AM
Room: J1, J2, J3, J4
John Knott
Founder & CEO, The Noisette Company, LLC
As President/CEO and co-founder of the Noisette Company, LLC, John Knott leads the Noisette Project development team, which is collaborating with the City of North Charleston, South Carolina, in the sustainable restoration of 3,000 acres of the city’s historic urban core and areas of the former Charleston Naval Base. A third generation developer, Knott has 38 years of experience in urban redevelopment
Chris Jordan
Photographic Artist
Chris Jordan is an internationally acclaimed photographic artist and activist whose work explores the detritus of American mass culture. His newest series, titled Running the Numbers, depicts the staggering statistics that define contemporary America, in huge intricately detailed panels as large as thirty feet wide. These huge works invite the viewer to walk up close and see every detail as a metaphor for the role of the individual in our hypermodern society.
Chuck Reed
Mayor, San Jose
Chuck Reed is the 64th Mayor of San José. Launching the San José Green Vision in October 2007, he has laid out 10 ambitious goals that will guide the City of San José over the next 15 years including a commitment to receive all electrical power from clean renewable sources.
Greening Affordable Housing
Time: 1:30 PM - 2:30 PM
Room: J1
Learning Level: 101
Track: Planning & Development
Learning Units: AIA, HSW
This session will outline the main rationale for combining green building and community development - specifically in the process of designing and developing affordable housing. Topics to be addressed are the integrated design process, cost-effective design strategies and materials, sources of funding and financing, and tips of operation and maintenance. Case studies will be used to illustrate these points.
Walker Wells
AICP LEED AP, Global Green
Mr. Wells is Director of the Green Urbanism Program for Global Green USA, a national non-profit organization headquartered in Santa Monica. He works with affordable housing developers, municipalities, and school districts to further green building and sustainable development practices by providing technical assistance, conducting charrettes and workshops, and developing public policy.
Building Green from the Inside Out
Time: 1:30 PM - 2:30 PM
Room: J2
Learning Level: 101
Track: Purpose, Passion, Profit
How did a very rigorous business that balances commitment to the environment, commit to humanity and love of enterprise redefine itself from a neighborhood grocery story to a LEED centered real-estate company? Explore the values, commitment and acumen that is expanding the re-invention of business of building Homes in America from profit and growth first and only to enterprise as a vehicle creating a safe and healthy world for all living things.
Martin Melaver
CEO, Melaver Inc.
As a third-generation member of the Melaver family, Martin serves in both a professional and cultural capacity, ensuring that the values and ethics of the Melaver family are translated into a tangible, practical, sustainable vision. He has direct responsibility for balancing the company's triple bottom line of social, environmental and financial return.
David Johnston
President, What's Working
Author and green building expert, David Johnston, is a leading thinker behind the green building movement in the US. Municipalities, homeowners, building professionals, and sustainability advocates have embraced his work nation-wide. Johnston’s book, Green Remodeling has been hailed as the definitive guide to green remodeling. His new book, Green From the Ground Up was published in March 2008.
The Myth of Sisyphus: A Roadmap to Avoiding Human Extinction
Time: 1:30 PM - 2:30 PM
Room: J3
Learning Level: 201
Track: Architecture & Design
Learning Units: AIA, HSW
Uncover hidden opportunities across our largest environmental problem areas. By reviewing construction issues around Suburbs, Las Vegas, & New Orleans, you’ll see the world in a new way. Drawn from the most advanced research, this provides you with a roadmap for building for the next 50 years. Using rich graphics and multimedia, this seminar will change your view of green building forever.
Eric Corey Freed
Architect and Principal, organicARCHITECT
Eric Corey Freed is principal of organicARCHITECT, an architecture and consulting firm with over 15 years of experience in green building. He is the author of "Green Building & Remodeling for Dummies," a best seller with 50,000 copies in print. His work has been featured in Dwell, Metropolis and Newsweek.
Thinking Through Hot Ideas: Consultants are in the House
Time: 1:30 PM - 2:30 PM
Room: Room F 1&2 ( Action Hub)
Track: Connections
Make use of business development consultants from Kieretsu Forum, California Clean Tech Open, from noted authors and from masters of visual thinking, Grove Consulting. Whether you are a business or a non-profit you can prepare yourself for an afternoon pitch to a group of similarly oriented innovators and possibly be selected to pitch your idea to a panel of Investors.
Glenn Croston
Author, 75 Green Businesses
As the author of 75 Green Businesses You Can Start to Make Money and Make a Difference, Glenn Croston provides opportunities for green entrepreneurs (http://www.75GreenBusinesses.com) and has founded Starting Up Green (http://www.StartingUpGreen.com) to help them succeed. With a PhD in biology, Glenn lives green with his family in San Diego.
Clearing the Air on Indoor Air Quality
Time: 1:30 PM - 2:30 PM
Room: San Carlos
Learning Level: 201
Track: Building It
Learning Units: AIA, HSW
Green homebuyers want "good indoor air quality" in their new green home. You're trying to provide that, but the issue is complex. Fortunately, a lot of good science has been done. We will summarize the science for you and provide you with a new set of building specifications designed to help ensure good indoor air quality. These new specifications are already part of LEED-H and Green Point Rated.
Leif Magnuson
Residential Green Building Coordinator, U.S. EPA Region IX, WST-7
Leif has worked at EPA for 19 years. He develops partnerships with industry and provides technical assistance to reduce toxics use and exposure. He promotes Green residential construction in Arizona, California and Nevada via the LEED-H and Green Point Rated programs and specializes in building homes with healthy indoor air.
Creating Community
Time: 1:30 PM - 2:30 PM
Room: Santa Clara
Learning Level: 101
Track: Planning & Development
Learning Units: AIA, HSW
Great neighborhoods don't simply appear; they evolve over time. So is it possible to "create" community? Current examples seem to suggest not. Instead of focusing on how much housing can be built and for how little, it's time to rethink our whole approach to community creation. Innovative examples for helping to foster dynamic and desirable neighborhoods will be explored.
Allison Arieff
Editor at Large for Sunset Magazine and “By Design” Columnist for the New York Times, Sunset, New York Times
Allison Arieff writes the “By Design” column for the New York Times, is Editor at Large for Sunset magazine, and lectures frequently on sustainability, architecture and design. Arieff was the Editor in Chief of Dwell, and was the magazine’s founding senior editor. She is the author of Prefab and Trailer Travel.
PDX Lounge: Creating a New Vibe for Marketing Imagination
Time: 1:30 PM - 2:30 PM
Room: Plaza
Learning Level: 101
Track: Marketing & Branding
This session will explore the 'back story' of a unique marketing and economic development initiative for Oregon’s sustainable industries. The collaborative nature of the project affords an opportunity to bring together a range of sustainable industry leaders in development, engineering, architecture, public policy and green building product manufacturing. We will share insight into various industry utilization of sustainability as a business strategy as much as a marketing and communication strategy.
Stephanie Swanson
Principal, MarketShift Strategies
A veteran strategist in the fields of marketing communications, journalism, public relations and business development, she has the ability to craft a clear, focused, effective message that can unite diverse interests and generate a common understanding. She invests her expertise in challenging traditional marketing models to benefit emerging sustainable industries.
Ruby Gates
Principal, MarketShift Strategies
She works closely with renown thought leaders cultivating effective metrics and techniques designed to peel away traditional business models. Ruby’s blend of skills and talents activate a consumer market shift that demands and supports sustainable products and services.
The Art and Science of Selling Green Homes
Time: 1:30 PM - 2:30 PM
Room: J4
Learning Level: 101
Track: Marketing & Branding
Creative green marketing peaks buyers interest to visit your green homes. To convert that interest into a sale means meeting the total needs and expectations of ever more discriminating and knowledgeable buyers. This session will help builders and sales agents define an effective sales process that allows more time for educating buyers so they can make better decisions. Learn the 5 questions every homebuyer wants you to ask so they feel ready to buy a green home.
Gordon Cooke
Trainer & Marketing Specialist, Building Knowledge Inc.
Trainer and consultant with Building Knowledge Inc., Gord developed an innovative series of training programs to assist builders in selling energy efficiency and durability in higher performing homes.
Deep Innovation: Design for the Gap
Time: 1:30 PM - 2:30 PM
Room: Almaden
Learning Level: 201
Track: Architecture & Design
Learning Units: AIA, HSW
There's no question that there's a lot of design and innovation that focuses on sustainability today. But so much of it just doesn't go far enough. To truly put sustainable design on course, we need to move past designing “things” and address the human behavior associated with it. In this presentation, IDEO will show how human centered design can help us to realize a more sustainable future.
Chris Waugh
Practice Lead, Consumer Experience Design, IDEO
Chris Waugh is a leading member of IDEO’s Consumer Experience Design Practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking.
Green Building Market Reports
Time: 3:00 PM - 4:00 PM
Room: J1
Learning Level: 201
Track: Economics of Green
Drawing on market research from of MLS home and from product sales, experts offer their research and insight into consumer behavior in purchasing green homes as well as green products. Learn how consumers are responding to green messaging and hear some effective strategies for reaching them. Hear case studies of some surprising ROIs. Come to this panel to find out which investments it pays to make.
Aaron Adelstein
Executive Director, Built Green Association of King and Snohomish Counties
Aaron is a certifier of environmentally friendly single-family homes, multi-family projects, remodels and developments in Washington State. Built Green was named 2007 Green Building Program of the Year by the NAHB. Aaron serves on numerous boards and task forces on green building and green jobs in the Pacific Northwest.
Roberta Berrent
Co-founder and COO, The MindClick Group
Ms. Berrent brings nearly 20 years of experience in creative marketing, product positioning, brand management and executive communications to her role at MindClick. She is the award-winning creator of multiple national public service campaigns and outreach programs on timely issues that include literacy, sexual harassment in the workplace and homeless care.
JoAnna Abrams
Founder and CEO, The MindClick Group
With over 15 years of experience encompassing new business development, brand management, operations, and business strategy, Ms. Abrams bridges the gap between clients’ core business questions and market research findings to deliver actionable, practical answers. She guides MindClick’s pioneering approach to integrating technology, creative, multi-media applications and research fundamentals.
John Burshek
Chief Research Officer, The MindClick Group
John’s vast experience in qualitative and quantitative research and in the pioneering of new research protocols and methodologies have made him a renowned specialist in applying the optimal research approach in order to answer client’s core business questions. He created the Customer Experience Success™ program and the NetRaker Index™.
Luminaries In Green
Time: 3:00 PM - 4:00 PM
Room: J2
Track: Connections
West Coast Green keynote level luminaries will join each other in this informal session telling their personal stories: from occasional challenges that shifted them into action, a few jokes between each other, to stories that illuminate the source of their passion and insights.
Sarah Susanka
Author, The Not So Big House series and The Not So Big Life, Susanka Studios
Susanka is a bestselling author, architect and cultural visionary whose “build better, not bigger” approach to residential architecture is leading a movement that is redefining the American home. Her “Not So Big” philosophy has sparked an international dialogue. She has been featured on the Charlie Rose and Oprah Winfrey shows, and in USA Today and the Wall Street Journal.
Hunter Lovins
Founder & President, Natural Capitalism Solutions, Natural Capitalism Solutions
Hunter Lovins is an international consultant, professor, speaker and author on enhancing business value while practicing environmental sustainability. She presents regularly to audiences ranging from business, government, community groups and universities. For over 20 years, she has been widely published, quoted and referred to on how being environmentally friendly increases profits.
David Johnston
President, What's Working
Author and green building expert, David Johnston, is a leading thinker behind the green building movement in the US. Municipalities, homeowners, building professionals, and sustainability advocates have embraced his work nation-wide. Johnston’s book, Green Remodeling has been hailed as the definitive guide to green remodeling. His new book, Green From the Ground Up was published in March 2008.
Randy Hayes
Climate Policy Officer, World Future Council
Randy Hayes, is a Climate Policy Officer at the World Future Council. The WFC, based in Hamburg, is a global forum composed of 50 respected individuals from around the world championing the rights of future generations and working to ensure that humanity acts now for a sustainable future. He is also the founder of Rainforest Action Network.
Allison Arieff
Editor at Large for Sunset Magazine and “By Design” Columnist for the New York Times, Sunset, New York Times
Allison Arieff writes the “By Design” column for the New York Times, is Editor at Large for Sunset magazine, and lectures frequently on sustainability, architecture and design. Arieff was the Editor in Chief of Dwell, and was the magazine’s founding senior editor. She is the author of Prefab and Trailer Travel.
The Philosophy and Practice of Integrative Design I
Time: 3:00 PM - 4:00 PM
Room: J3
Learning Level: 201
Track: Architecture & Design
Learning Units: AIA, HSW
The Foundation for Achieving Climate-solving Designs and True Sustainability
Consider that no LEED or energy efficient building is sustainable in the true sense of the word; limiting the damage is not enough. Practicing design with the same thought processes we have used to produce code-compliant buildings will not permit us to reach a sustainable condition. Bill will engage participants in exploring how we can reach deeper levels of system integration including the integration of ourselves with living systems.
Bill Reed
President, Integrative Design Collaborative
An internationally recognized figure in sustainability and an architect, Bill’s work centers on creating the framework for and managing the integrative, whole-systems design process; emphasizing building evolutionary capability in design, construction, and engagement with our environment. He currently serves on the boards of the Northeast Sustainable Energy Association and CitiLog.
World of Water: A 21st Century Strategy
Time: 3:00 PM - 4:00 PM
Room: San Carlos
Learning Level: 101
Track: Water & Landscaping
Learning Units: AIA, HSW
How do we address increasing demand for this finite resource in an evolving world of unknown climate change impacts? To avoid depleting ecological systems we all depend on will require a new vision of water management, policy, and use. This presentation explores the relationship between site design, regional planning, landscape ecology, and water use patterns moving into the decades ahead.
Josiah Cain
Landscape Architect and Chief Design Officer, Design Ecology
Josiah Raison Cain is a Harvard trained landscape architect with 16 years experience in ecological design and green building applications. He has been featured on radio and television, lectures regularly, and teaches courses at Esalen, Sonoma State University and UC Davis. He is currently a Partner and Chief Design Officer at Design Ecology in Mill Valley, specializing in vegetated architectural systems and urban ecological solutions
CA:2020 Energy, Water, Climate, Transportation Policy
Time: 3:00 PM - 4:00 PM
Room: Santa Clara
Learning Level: 101
Track: Energy & Power
Learning Units: AIA, HSW
The Golden State has some big goals for 2020: cut greenhouse gases by 30%, require zero-energy homes, revolutionize vehicles and significantly reduce water usage. AND the Governor has committed! What does this kind of California look like? How do we get from here to there? Come hear war stories and battle plans from the front lines of Sacramento's green building policy war.
Panama Bartholomy
Advisor to Commissioner Karen Douglas, California Energy Commission
Panama is an advisor to Commisioner Karen Douglas of the California Energy Commission on topics including Green building, land use, climate change, renewable energy, transmission and biofuels policy. He drives a biodiesel powered car and tries to play Mandolin.
Darren Bouton
Sr. Program Manager consultant,
Green Finishes: Inside and Out
Time: 3:00 PM - 4:00 PM
Room: Plaza
Learning Level: 201
Track: Technology & Materials
Learning Units: AIA, HSW
Tim Owen-Kennedy has installed or overseen the installation of more than 1.2 million square feet of green finishes. We will evaluate together the most ecological finishes for walls, ceilings, floors, and wood; and how to assess the health, cost, and ecological impacts of each finish choice. Looking at why to use different finishes and how light, color, and texture can be as important as low toxicity.
Tim Owen-Kennedy
President, Vital Systems
Tim Owen-Kennedy owns and operates Vital Systems, a leader in both the natural and green building movements for more than 12 years. Their projects create inspired spaces with healthy materials leading to new depths in residential and commercial design/build and materials innovation.
The Emotion and Logic of Selling Green Homes
Time: 3:00 PM - 4:00 PM
Room: J4
Learning Level: 101
Track: Marketing & Branding
As an extension of the Art and Science of Selling session attend this session to learn how to use green features to allow homebuyers to have a logical reason to make the emotional decision to buy your green home. At this session builders and new home sales agents will learn how to educate homebuyers with timely, dynamic presentations of green features.
Gordon Cooke
Trainer & Marketing Specialist, Building Knowledge Inc.
Trainer and consultant with Building Knowledge Inc., Gord developed an innovative series of training programs to assist builders in selling energy efficiency and durability in higher performing homes.
Designing Through the Lens of Social Change
Time: 3:00 PM - 4:00 PM
Room: Almaden
Learning Level: 201
Track: Architecture & Design
Learning Units: AIA, HSW
IDEO has undertaken a series of research efforts on Social Change. This is a culmination of years of designing consumer experiences for a wide variety of industries, including healthcare, fitness, nutrition, and a multitude of companies seeking human centered offerings. After recognizing the pattern of behavior change as a theme tying much of their work together, IDEO has developed a proprietary point of view entitled “Design for the Gap".
Chris Waugh
Practice Lead, Consumer Experience Design, IDEO
Chris Waugh is a leading member of IDEO’s Consumer Experience Design Practice in California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking.
A Spirited Conversation: Keeping the State In or Out of Our Building Codes
Time: 4:30 PM - 6:30 PM
Room: J1
Learning Level: 301
Track: Government & Policy
Learning Units: AIA, HSW
Review State Green Building Code. Discuss: Why is the state doing it? Is it right? Should it be mandatory, voluntary, or combo? How does it interfere with Green Point Rated, LEED? Should it preempt local codes?
Bob Chase (moderator)
Chief Building Official, City of Sacramento
Mr. Chase has served as the City of Sacramento’s Chief Building Official since June 2006. He has 35 years experience as a private sector architect. He serves on the AIA Central Valley Chapter Board of Directors, and on the Executive and Program Committees of the Urban Land Institute Sacramento Chapter.
Rich Chien
Residential Green Building Coordinator, SF Dept of the Environment
Rich Chien is Green Building Coordinator with SF Environment, where he provides outreach, technical assistance, and develops policy initiatives to green the private sector buildings in San Francisco. Rich holds degrees in architecture and city planning, is a LEED Accredited Professional, and serves on the board of Build It Green.
Doug Hensel
Assistant Deputy Director of Codes and Standards, CA Department of Housing and Community Development
Doug Hensel was appointed Assistant Deputy Director of Codes and Standards for HCD by Governor Schwarzenegger in 2006. He has also served as the State Housing Law program manager and as a District Representative for HCD. Doug is a certified Building Official and has 18 years experience working in local government.
Bob Raymer
Senior Advocates, California Building Industry Association
Bob was hired by the California Building Industry Association in 1981 as Staff Engineer and currently serves as Technical Director for CBIA. In this capacity, Bob represents California homebuilders at the local, state and national level on such code-related issues as energy efficiency, green building design, disabled accessibility, fire safety and indoor air quality.
Nick Zigelbaum
Energy Analyst, Natural Resources Defense Council
Nick Zigelbaum currently works at the Natural Resource Defense Council as a legislative and regulatory advocate for state and federal building energy codes for multiple US states and China. More generally, he works to advance the energy efficiency of the built environment.
Measuring the Market for Green Residential Development
Time: 4:30 PM - 6:30 PM
Room: J2
Learning Level: 201
Track: Economics of Green
Learning Units: AIA, HSW
This session will discuss the evidence, data, and strategies for bringing green homes to the mainstream home buyer. The session begins with a detailed overview of new consumer research on the demand for green homes and attitudes towards energy efficiency. Shyam will also share data that quantifies the market performance of green residential projects.
Shyam Kannan
Vice President, RCLCO, RCLCO
A frequent author and presenter, Shyam merges real estate market analysis with a decade of experience in green buildings. Shyam’s provides clients strategic advice based on analytics surrounding green building and brownfield redevelopment.
The Philosophy and Practice of Integrative Design II
Time: 4:30 PM - 6:30 PM
Room: J3
Learning Level: 301
Track: Architecture & Design
Learning Units: AIA, HSW
Facilitating Integrated Designs
Consider that no LEED or energy efficient building is sustainable in the true sense of the word; limiting the damage is not enough. Practicing design with the same thought processes we have used to produce code-compliant buildings will not permit us to reach a sustainable world condition. Bill will engage participants in exploring how we can reach deeper levels of system integration including the integration of ourselves with living systems.
Bill Reed
President, Integrative Design Collaborative
An internationally recognized figure in sustainability and an architect, Bill’s work centers on creating the framework for and managing the integrative, whole-systems design process; emphasizing building evolutionary capability in design, construction, and engagement with our environment. He currently serves on the boards of the Northeast Sustainable Energy Association and CitiLog.
Pre-Seeding Great Ideas - A Small Group Pitch-In
Time: 4:30 PM - 6:30 PM
Room: Room F 1&2 ( Action Hub)
Track: Connections
Participants work in small groups based on cross cutting topical areas that might include building and energy efficiency, regenerative design╔ They enhance initiatives and venture-worthy proposals to share with the entire group. The group will select representative ideas for vetting by a Funder's Panel on Friday afternoon. In the preceeding 1:30 -4:30 consulting hours, you can articulate your back-of-the-envelope idea, or refine your developing initiative and shape it to the pitch session format.
Myan Baker
Senior Consultant, Economic Transformations Group
An innovation consultant inspired by nature, Myan happily detects & cultivates emergent whole systems & processes. Capitalizing on the strengths of people in organizations/networks, she has a talent for facilitating adaptive change breakthroughs. A strong action bias coupled with ingenious process design enables her clients to achieve extraordinary results.
Eric R. Hansen
President, Economic Transformations Group
Dr. Eric R. Hansen is the President of the Economic Transformations Group. Dr Hansen leads broad-based economic change projects for regions and industries worldwide. His innovative regional clustering economic development projects help regions become more sustainable and prosperous in the global economy.
Local Policy Showcase and Summit
Time: 4:30 PM - 6:30 PM
Room: San Carlos
Learning Level: 201
Track: Government & Policy
Beginning with context setting, several local jurisdictions will showcase their most promising building policies and practices and then articulate conditions that accelerate adoption of these policies - including and beyond state initiated building codes. Come prepared to inform as well as be informed.
Brian Gitt (moderator)
Exec. Director, Build it Green
As CEO/Executive Director of Build It Green since 2004, Brian directs green building programs and initiatives that promote healthy, energy and resource efficient buildings in California. He combines passion and extensive experience working in the environmental and construction industries.
Peter Bruck
Building Official, City of Rohnert Park
Peter has 18 years experience as an "environmentally friendly" general contractor. He is a Certified Building Official, LEED AP, and has an M.A. in Sustainable and Energy Efficient Communities from Sonoma State University. He was the City╒s staff member responsible for coordinating the development of Rohnert Park╒s Green Building Ordinance.
Wendy Sommer
Senior Program Manager, Alameda County Waste Management Association, Stopwaste.org
Wendy Sommer is a Senior Program Manager with StopWaste.Org. She manages numerous projects focusing on green building, public policy and marketing. She serves as the primary liaison with Alameda County cities on development of green building policies and ordinances. She manages media-related projects, including website design and public outreach. Wendy recently served as the project manager for the construction of StopWaste.Org's headquarters in Oakland. The project received a LEED Platinum designation, the first in the country for a renovated building. She is currently working with the California State Legislature on a bill that will authorize local governments to adopt mandatory green building programs for private development.
Racquel Palmese (moderator)
Managing Editor, Green Technology
Racquel Palmese is managing editor of Green Technology, which produces publications (Green Technology Magazine) and events (the Green California Summit, the Green California Schools Summit , Green California Community College Summit and others) related to green government and in California. An environmental writer and researcher since the 1980s, she has authored hundreds of articles and two books on environmental subjects.
Patti Southard
Project Manager, King County GreenTools
Patti is also creative director for the EcoConsumer Program and provides technical assistance for the County's LEED and Built Green initiatives. Patti's background includes business development, advertising and environmental science.
Michelle Stahlhut
Land Use Planner, City of San Jose
A land use planner for the City of San Jose. Michelle is a LEED AP and Certified Green Building Professional leading the Department of Planning, Building and Code Enforcement╒s effort to implement a green building policy for private sector development. Michelle has her Master╒s degree in Urban and Regional Planning from the University of Wisconsin.
Financing High Performance Affordable Housing
Time: 4:30 PM - 6:30 PM
Room: Santa Clara
Learning Level: 201
Track: Economics of Green
Learning Units: AIA, HSW
Financing green affordable housing requires different funding and program mechanisms. Energy efficiency, solar/PV, and green building programs range from policies that increase cash flow, to Federal Energy Efficiency Tax Credits, and program incentives, which facilitate owner/developer investments in high-performance buildings and help gain a return on that investment. The key is to get the organizational structures in place early and plan your financing strategy with conventional and creative financing sources.
Heather Larson (moderator)
Program Manager, Stop Waste
Ms. Larson's technical expertise, experience in green architecture, and successful management of California Multi-family New Homes programs have brought her to the forefront of market transformation in efficient multifamily housing.
Julieann Summerford
Associate Director of Implementation, Heschong Mahone Group, Inc.
Julieann Summerford, Associate Director of Implementation, has designed and implemented energy efficiency programs serving the multifamily market and include design assistance, incentives, and policy. She has served as chair of the California Association of Building Energy Consultants and holds a B.S. in Environmental Policy Analysis and Planning from UC Davis.
Nehemiah Stone
Director of DSM Implementation, KEMA Services, Inc.
Nehemiah Stone has been a builder, building official, and consultant. He designed and launched California╒s first Multifamily New Construction program, and has been involved in numerous efforts to promote cost-effective energy efficiency in multifamily buildings for the past nine years. Nehemiah is currently a Senior Principal in KEMA Services Inc.
Ramon Mendez Jr.
Director, Technical Assistance and Training, Enterprise Community Partners
Ramon Mendez, Jr., Director of Technical Assistance and Training, joined Enterprise Community Partners in December 2007 to manage all TA and training programs in California, Arizona and Nevada. He has 17 years experience in financing and developing affordable housing in California.
From High Tech to Slow Green: Innovation Across the Spectrum of Green Building Technologies
Time: 4:30 PM - 6:30 PM
Room: Plaza
Learning Level: 301
Track: Technology & Materials
Learning Units: AIA, HSW
A team of Architects, Engineers and Builders will share their experiences incorporating both cutting-edge and low-tech sustainable technologies into their projects. Case studies will be examined, including applications to the higher levels of LEED. This session is tailored for the design, engineering or construction professional familiar with environmental design who wants to elevate their knowledge to the next level. The format will be a town meeting discussion with audience interaction.
Bob Massaro (moderator)
CEO, Healthy Buildings Management Group, Inc.
Bob Massaro, CEO of Healthy Buildings USA, has built over 100 projects throughout California. His integrated approach to Design / Build strives to continue the advancement of sustainable and healthy building technologies.
Sandra Reed
President, ZAC Landscape Architects
Sandra Reed has over twenty-five years of experience in landscape architecture. Her objective has been to create artful outdoor spaces that are memorable as unique expressions of a specific place and the people who inhabit them.
Sara Rosenthal
Principal, Healthy Buildings USA
Sara Rosenthal is a Principal with Healthy Buildings USA which promotes sustainable and healthy building in both the residential and commercial sectors. Ms. Rosenthal previously led the sustainability initiatives within the development and property management divisions of a multifamily development organization. Sara graduated with an MBA and a BA from Stanford University and is a LEED Accredited Professional.
Bianca Gomez
Project Engineer, Summit Engineers
Bianca Gomez is a Civil Engineer for Summit Engineering in Napa and Santa Rosa, CA. Bianca works closely with architects, contractors, utility consultants and property owners to conceptualize and develop engineering designs for existing and new commercial facilities. She specializes in engineering design for wineries, and works on multidisciplinary projects with the Summit structural, water/wastewater and electrical engineering divisions.
Jeff Blaevoet
Principal, Guttman and Blaevoet Consulting Engineers
The State of Cleantech Investing
Time: 4:30 PM - 6:30 PM
Room: J4
Learning Level: 101
Track: Innovation & Clean Tech
Foundation Capital has dedicated over $400M in early stage venture funds to cleantech investing and has already experienced its first $1bil outcome. Why have we chosen to invest in energy efficiency over creating new sources of energy? How has green building factored into our energy efficiency story? Where do we think the most promising cleantech start-ups will come from in the next five years?
Paul Holland (moderator)
General Partner, Foundation Capital
Paul Holland is an early-stage investor who focuses on green building companies that provide eco-friendly materials for sustainable development.
Trae Vassallo
Partner, Kleiner Perkins Caufield and Byers
Trae Vassallo is a Partner at Kleiner Perkins Caufield and Byers. Since joining the firm in 2002, Trae has put her technical and entrepreneurial background to work with companies in two main areas of focus: Greentech and Consumer Internet.
Fahri Diner
Managing Director, Sigma Partners
During his 15-year entrepreneurial career in the high-tech industry, Fahri repeatedly demonstrated his savvy in conceiving compelling value propositions and building high-tech organizations to successfully execute aggressive business plans. Having joined Sigma Partners in 2006, Fahri applies his expertise by identifying strong entrepreneurs with good ideas, then funding and helping build market-leading companies.
Raj Atluru
Managing Director, Draper Fisher Jurvetson
Mr. Atluru currently focuses on emerging clean technologies, business and consumer services, and wireless technologies. He has over 14 years of venture capital, private equity, and leveraged finance experience both domestically and in emerging markets with a specific focus on India. Raj is frequently cited in the Wall Street Journal.
Demand Side Sustainability
Time: 4:30 PM - 6:30 PM
Room: Almaden
Learning Level: 101
Track: Architecture & Design
Learning Units: AIA, HSW
How do we create sustainable products that everyone will want? Unless there's demand in the mass market, sustainable products will continue to have limited impact. IDEO shares learnings from the intersection of sustainability and design, and reveals demand-side opportunities often overlooked by supply-side efficiencies. Attendees will then get hands-on experience using IDEO's process to address sustainability.
Steve Bishop
Sustainability Domain Lead, IDEO
Steve applies design thinking to the issues of sustainability for IDEO clients and IDEO itself. He has lead programs across several industries and holds several patents.