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2007 Plenaries and Keynotes

Plenaries

Sarah Susanka
Sarah Susanka, FAIA,
Author, The Not So Big House, Susanka Studios

Bestselling author, architect and cultural visionary Sarah Susanka is leading a movement to redefine the American home and lifestyle. Her "build better, not bigger" approach to residential architecture has been embraced across the country and her "Not So Big" philosophy is evolving beyond our physical habitations and into how we inhabit our lives.

In May, Random House released Susanka's latest title, The Not So Big Life: Making Room for What Really Matters. In the book, she reveals that quality-over-quantity serves not only architectural aims, but life goals as well. She unveils a process for changing the way we live by fully inhabiting each moment of our lives and showing up completely in whatever it is we are doing. Through this process, readers will discover more meaningfulness, vitality and that sense of being "at home" in life that so many people are searching for today.

Thought Leader, Speaker and Expert Resource
Susanka has shared her insights with "The Oprah Winfrey Show," "Charlie Rose" and HGTV. She is regularly profiled in leading shelter and lifestyle magazines and featured in newspapers including The New York Times, USA Today, The Wall Street Journal and The Washington Post.

Fast Company named her to their debut list of "Fast 50" innovators whose achievements have helped to change society—an honor preceded by her selection as a "top newsmaker" for 2000 by Newsweek magazine and an "innovator in American culture" in 1998 by U.S. News & World Report. Builder magazine consistently ranks her as one of the "50 most influential people in the building industry." Recently, Midwest Living magazine declared Susanka one of 20 style innovators. In May, Susanka received the Anne Morrow Lindbergh Award by the Lindbergh Foundation for outstanding individual achievement, demonstrating a spirit of initiative and exemplifying great dedication toward making positive contributions to our world.

As a leading advocate for the re-popularization of residential architecture, Susanka has improved the quality of home design while countering the elitist image of architects so commonly held by the public. She is regularly tapped for her dynamic presentations by Fortune 500 companies, homebuilders, nonprofits and trade organizations.

Acclaimed Author, Six Best-Selling Books In her groundbreaking book, The Not So Big House (Taunton, 1998), Susanka encourages homeowners, builders, remodelers and design professionals to focus on quality over quantity—on what makes us feel comfortable rather than what impresses the neighbors. Her second book, Creating the Not So Big House, released in 2000, features 25 examples of "Not So Big" homes and remodels. This was followed by Not So Big Solutions for Your Home in 2002, a small but densely packed volume that's full of fixes and ideas for common house problems. In 2004, Susanka launched Home By Design, a companion to her "Not So Big House" series, that describes many of the principles and concepts that allow one to build "Not So Big." One year later, Susanka partnered with Marc Vassallo to write Inside the Not So Big House, zooming in on the built-in details that bring character and personality to a home. In 2006, Susanka collaborated with acclaimed landscape designer Julie Moir Messervy, and released Outside the Not So Big House, weaving inside and outside together and showcasing 20 examples of gardens that surround "Not So Big" houses.

Susanka is a member of the College of Fellows of the American Institute of Architects and a Senior Fellow of the Design Futures Council. She was born in Kent, England, and lives in North Carolina.

Join her online community at www.NotSoBigHouse.com and www.NotSoBigLife.com.

Hear more about Sarah's experience at West Coast Green.

Bob Berkebile, FAIA
Bob Berkebile, FAIA,
Principal, BNIM Architects

Bob Berkebile committed his life to sustainable design even before the term "sustainable" became a buzzword within the design and construction industry. For the past 30 years, he has committed his life to restoring social, economic and environmental vitality to our communities. He thinks like people used to, with concern for the generations to follow. Any list of accomplished, influential environmentalists and preservationists includes Bob Berkebile. Bob was the founding Chairman of the AIA Committee on the Environment (COTE) and served on the board of the U.S. Green Building Council. Highly regarded by fellow professionals and recipient of numerous awards, Bob focuses on improving the quality of life in our society through the integrity and spirit of his firm's work. He is a founding Principal of BNIM.

Erin Brockovich
Erin Brockovich,
Director of Research, Masry & Vititoe

The youngest child of Frank and Betty Jo Pattee (he was an industrial engineer, she was a journalist), Erin Brockovich grew up in Lawrence, Kansas. After graduating from Lawrence High School in 1978, Erin spent one year at Kansas State University, then transferred to a business college in Dallas, Texas, where she earned her Associate in Applied Arts degree. She recently received an honorary degree of Master of Arts, Business Communication from Jones International University.

In 1981, Erin took a job as a management trainee for K-Mart in Orange, California. She left after a few months to take a job at Fluor Engineers and Constructors to work and study to become an electrical design engineer. While working at this job, she tried her luck in the beauty pageant world. Although she met with almost immediate success, winning the title of Miss Pacific Coast, she dropped off the circuit the following year and married restaurant manager Shawn Brown.

Shawn and Erin moved back to Kansas where over the course of four years Erin gave birth to her two older children, Matthew and Katie Brown. Eventually the family settled in Reno, Nevada. In 1987, she and Shawn divorced. Now a single mom with two children to support, Erin became a secretary at E.F. Hutton, a Reno brokerage. There she met stockbroker Steven Brockovich whom she married in 1989.

Though it produced her youngest child, daughter Elizabeth, Erin's marriage to Steven Brockovich ended. They were divorced in 1990, and again Erin was forced to fend for herself, this time with three children to feed and clothe.

After being seriously injured in a traffic accident in Reno, Erin Brockovich moved back to Southern California with her children. In 1991, she hired Jim Vititoe of Masry & Vititoe to handle her car accident case. It was not long after her case was resolved that she was hired to work at the law firm as a file clerk. While organizing papers in a pro bono real estate case, she found medical records in the file that piqued her curiosity. After getting permission from one of the firm's principals, Ed Masry, she began to research the matter.

Erin's solo investigation eventually established that the health of countless people who lived in and around Hinkley, California in the 1960's, 70's and 80's had been devastated by exposure to toxic Chromium 6. The Chromium 6 had leaked into the groundwater from the nearby Pacific Gas and Electric Company's Compressor Station. In 1996, as a result of the largest direct action lawsuit of its kind, spearheaded by Erin Brockovich and Ed Masry, the giant utility paid the largest toxic tort injury settlement in U.S. history: $333 million in damages to more than 600 Hinkley residents.

The story of Erin's investigation, legal triumph and personal challenges were dramatized in the hit movie "Erin Brockovich". Released in March 2000 by Universal Studios, it starred JULIA ROBERTS as Erin and ALBERT FINNEY as Edward Masry. The movie received 5 academy award nominations. Julia received a Best Actress Award for her portrayal of Erin Brockovich.

No longer a file clerk, Erin Brockovich now serves as Director of Research at Masry and Vititoe, where she is currently involved in other major environmental lawsuits. Remarried in 1999 to actor Eric Ellis, she lives with her husband and children in Agoura Hills, California.

Ed Begley Jr.
Ed Begley Jr.,
Host, Living with Ed on HGTV

As environmental issues become more pressing, there are two possible responses: forget it and hope that government and corporations will figure it out, or take action yourself.

In the "take action yourself" camp, a few individuals are leading the way. One such person in California is Ed Begley, Jr.
Environmental lawyer and long-time friend, Bobby Kennedy, Jr. has said "Ed has a greater sense of social obligation than anyone I know. He's like a West Coast cadet who gets up every morning and says 'reporting for duty'".

Turning up at Hollywood events on his bicycle, Ed has been considered an environmental leader in the Hollywood community for many years. He has served as chairman of the Environmental Media Association, and the Santa Monica Mountains Conservancy. He still serves on those boards, as well as the Thoreau Institute, the Earth Communications 
Office, Tree People and Friends of the Earth, among many others.

His work in the environmental community has earned him a number of awards from some of the most prestigious environmental groups in the nation, including the California League of Conservation Voters, the Natural Resources Defense Council, The Coalition for Clean Air, Heal the Bay and the Santa Monica Baykeeper.

He currently lives near Los Angeles in a self-sufficient home powered by solar energy.

Gavin Newsom
Gavin Newsom,
Mayor of San Francisco

Gavin Newsom was elected the 42nd Mayor of the City and County of San Francisco on December 9, 2003. He was sworn into office on January 8, 2004 by his father, the Honorable William Newsom.

Mayor Gavin Newsom has made bold ideas the driving force of his administration. As Mayor, Gavin Newsom uses ideas, innovation and practical solutions to improve the quality of life for all San Franciscans. His administration draws upon San Francisco's greatest asset – the diversity and the talents of its people – to meet any challenges that face the City.

Mayor Newsom is a fourth generation San Franciscan who has dedicated his political career to improving the City. He was elected three times to the San Francisco Board of Supervisors and served on the Board from 1997 until 2004.

As a member of the San Francisco Board of Supervisors Newsom focused on the core issues that make a difference for all San Franciscans. He worked with residents from every corner of the city to restore our neighborhood parks. Newsom sponsored legislation implementing Rescue Muni's reform plan and helped put our Municipal Railway on the road to recovery. As a member of the Board of Supervisors, Gavin Newsom was willing to confront San Francisco's greatest challenge, homelessness, and he emerged with the most comprehensive reform of homeless policy in a generation.

Before embarking on his career in public service, Mayor Newsom was a successful small businessman. In 1992 he opened his first local business, the PlumpJack Wine Shop. Over the years he expanded this business and has created more than seven hundred jobs for San Franciscans.

Gavin Newsom was born October 10, 1967 to the Honorable Judge William Newsom and Tessa Newsom. He grew up in the Bay Area and graduated from Santa Clara University in 1989 with a Bachelor of Arts in Political Science.

Ed Mazria
Ed Mazria,
Author, The Passive Solar Energy Book, Architecture 2030

Edward Mazria is an internationally recognized architect with a long and distinguished career. His architecture and planning projects span over a thirty-year period and each employs a cutting-edge environmental approach to its design.

His published material includes technical papers, articles for professional magazines, and a number of published works including The Passive Solar Energy Book. His most recent article It's the Architecture Stupid! published in Solar Today Magazine, and subsequent articles Turning Down the Global Thermostat in Metropolis Magazine and Blueprint for Disaster in On Earth Magazine, outline his strategy for addressing today's most pressing global challenge, climate change. His buildings have been published in Architecture, Progressive Architecture, Metropolis, Architectural Record, Landscape Architecture, Architectural Digest, Process, Kenchiku Bunka, Public Garden, Solar Today, Texas Architect, The Wall Street Journal and the New York Times to name a few.

Mr. Mazria has lectured extensively throughout the United States, Europe, Asia and Latin America, and has taught architecture at the University of New Mexico, University of Oregon, UCLA, and the University of Colorado-Denver. He is currently an Adjunct Professor at the University of New Mexico. He is also architect of the historic AIA position statement adopting the "2030 Challenge", a means of combating climate change.

He is the recipient of numerous awards including AIA Design Awards, AIA Design Innovation Award, Commercial Building Awards from the Department of Energy, Landmark Designation Award from The Albuquerque Conservation Association, "Pioneer Award" from the American Solar Energy Society and an Outstanding Planning Award from the American Planning Association.

He is senior principal at Mazria Odems Dzurec an architecture and planning firm in Santa Fe, New Mexico, founder of Architecture2030.org and currently speaks nationally and internationally on the subject of climate change and architecture.

Ray Anderson
Ray Anderson,
Founder and Chairman, Interface, Inc.

The story is now legend: the "spear in the chest" epiphany Ray Anderson experienced when he first read Paul Hawken's The Ecology of Commerce, seeking inspiration for a speech to an Interface task force on the company's environmental vision. Thirteen years and a sea change later, Interface, Inc., is approximately 45 percent towards the vision of "Mission Zero," the journey no one would have imagined for the company or the petroleum-intensive industry of carpet manufacturing which has been forever changed by Anderson's vision. Mission Zero is the company's promise to eliminate any negative impact it may have on the environment, by the year 2020, through the redesign of processes and products, the pioneering of new technologies, and efforts to reduce or eliminate waste and harmful emissions while increasing the use of renewable materials and sources of energy.

An honors graduate of Georgia Institute of Technology, Ray learned the carpet trade through 14-plus years at various positions at Deering-Milliken and Callaway Mills, and in 1973, set about founding a company to produce the first free-lay carpet tiles in America. Today, he commands the world's largest producer of commercial floorcoverings and interior finishes. Interface has diversified and globalized its businesses, with sales in 110 countries and manufacturing facilities on four continents.

In 1997, Ray described his vision for his company, then nearly a quarter-century old, that stands true today: "If we're successful, we'll spend the rest of our days harvesting yester-year's carpets and other petrochemically derived products, and recycling them into new materials; and converting sunlight into energy; with zero scrap going to the landfill and zero emissions into the ecosystem. And we'll be doing well ... very well ... by doing good. That's the vision."

The once captain of industry has eschewed a luxury car for a Prius and built an off-the-grid home, authored a book chronicling his journey, Mid-Course Correction, and become an unlikely screen hero in the 2004 Canadian documentary, "The Corporation." He appears as a master commentator on the Sundance Channel's 2007 series, "Big Ideas for a Small Planet," and was named one of Elle Magazine's heroes in their 2007 Green Awards coverage. He's a sought after speaker and advisor on all issues eco, including a stint as co-chair of the President's Council on Sustainable Development during President Clinton's administration.

Anderson has been lauded by government, environmental, and business groups alike. In 1996, he received the Inaugural Millennium Award from Global Green, presented by Mikhail Gorbachev, and won recognition from Forbes Magazine and Ernst & Young, which named him Entrepreneur of the Year. In January, 2001, he received the George and Cynthia Mitchell International Prize for Sustainable Development. He also has been honored by the Georgia Conservancy, Southface Energy Institute, SAM-SPG (Switzerland), the U.S. Green Building Council, the National Wildlife Federation, the Design Futures Council, the Children's Health and Environmental Coalition, the Harvard Business School Alumni (Atlanta Chapter), the International Interior Design Association, the Southern Institute for Business & Professional Ethics, the Possible Woman Foundation International, the World Business Academy, LaGrange College, and the Council of Scientific Society Presidents. Interface has been named to CRO magazine's (formerly Business Ethics magazine) 100 Best Corporate Citizens List for three years. In 2006, Sustainablebusiness.com named Interface to their SB20 list of Companies Changing the World, and in 2006 GlobeScan listed Interface #1 in the world for corporate sustainability.

Ray serves on the boards of The Georgia Conservancy; Ida Cason Callaway Foundation; Rocky Mountain Institute; the David Suzuki Foundation, LaGrange College, Emory University Board of Visitors, the ASID Foundation, and Melaver, Inc. He is on the Advisory Boards of the Harvard Medical School Center for Health and the Global Environment and the Upper Chattahoochee Riverkeeper, and is an honorary advisor to the President of Peking University. He holds honorary doctorates from Northland College (public service), LaGrange College (business), N.C. State University (humane letters), University of Southern Maine (humane letters), The University of the South (civil law), and Colby College (law), Kendall College (art), and Emory University (science).

Steve Wozniak
Steve Wozniak,
Chief Visionary Officer and Co-Founder, Apple Computer

A Silicon Valley icon and philanthropist for the past three decades, Steve Wozniak, helped shape the computing industry with his design of Apple's first line of products the Apple I and II and influenced the popular Macintosh. For his achievements at Apple Computer, Steve was awarded the National Medal of Technology by the President of the United States in 1985, the highest honor bestowed America's leading innovators.

In 2000 Steve was inducted into the Inventors Hall of Fame and was awarded the prestigious Heinz Award for Technology, The Economy and Employment for "single-handedly designing the first personal computer and for then redirecting his lifelong passion for mathematics and electronics toward lighting the fires of excitement for education in grade school students and their teachers."

Making significant investments of both his time and resources in education, Wozniak "adopted" the Los Gatos School District, providing students and teachers with hands-on teaching and donations of state-of-the-art technology equipment. Wozniak founded the Electronic Frontier Foundation, and was the founding sponsor of the Tech Museum, Silicon Valley Ballet and Children's Discovery Museum of San Jose.

Steve is currently a member of the board of directors for Jacent, a developer of cost-effective telephony solutions, and Danger, Inc., developer of a end-to-end wireless Internet platform.

Bill Weihl
Bill Weihl,
Green Energy Czar, Google

Bill is an experienced high-tech technologist and executive who now focuses on renewable energy technologies and climate change. Looking through the business, technical and social lenses he analyzes renewable energy technologies, carbon markets, energy contracts and climate change. He currently serves as the Vice-President and Co-Chair of the Board at Climate Savers Computing Initiative and as the Green Energy Czar at Google. He uses his background in teaching at MIT as a tenured professor to engage individuals with compelling information.

Van Jones, Esq.
Van Jones, Esq.,
Director, Ella Baker Center for Human Rights

Van Jones is working to combine solutions to America's two biggest problems: social inequality and environmental destruction.

In 1996, Van founded the Ella Baker Center for Human Rights. Named for an unsung civil rights heroine, the Center promotes alternatives to violence and incarceration. As an advocate for the toughest urban constituencies and causes, Van has won many honors. These include the 1998 Reebok International Human Rights Award, the international Ashoka Fellowship, selection as a World Economic Forum "Young Global Leader," and the Rockefeller Foundation "Next Generation Leadership" Fellowship.

Van is also a national environmental leader, having served on the boards the National Apollo Alliance, Social Ventures Network, Rainforest Action Network, Bioneers and Julia Butterfly Hill's "Circle of Life" organization.

Van's dual roles have given him a unique perspective on the country's problems – and its potential solutions. He is calling for green economic development for urban America. The City of Oakland has adopted the Ella Baker Center's "Green Jobs Corps" proposal, which will train youth for eco-friendly "green-collar jobs." Now Van is pushing to create the first-ever Green Enterprise Zone, to attract environmentally-sound industry to Oakland.

A 1993 Yale Law graduate, he is also a husband and father. A rising star, Van champions the most hopeful solutions to America's toughest challenges.

Keynotes

Allison Arieff
Allison Arieff,
Senior Content Lead, IDEO

Allison Arieff writes the "Living Design" blog for the New York Times. From 2002-2006, Arieff was the Editor in Chief of Dwell, and was the magazine's founding senior editor. She is the author of the books "Prefab" and "Trailer Travel: A Visual History of Mobile America," and has edited numerous books on art, design, and popular culture including "Airstream: A History of the Land Yacht", "Hatch Show Print: The History of a Great American Poster Shop", and "Cheap Hotels".

Raymond Cole
Raymond Cole,
Professor, School of Architecture, University of British Columbia

Ray Cole is a Professor at the University of British Columbia. He has been teaching environmental issues in building design at UBC School of Architecture for the past twenty-eight years. Dr Cole heads the Environmental Research Group (ERG) at the School of Architecture – the focus of environmentally related research within the School. He was co-founder of the Green Building Challenge – an international collaborative effort to benchmark progress in green building performance and environmental assessment – and has served on numerous national and international committees related to buildings and the environment.

Dr Cole was selected as a North American Association of Collegiate Schools of Architecture Distinguished Professor for "sustained commitment to building environmental research and teaching" in 2001. In 2003 he received the Architectural Institute of British Columbia Barbara Dalrymple Memorial Award for Community Service and the US Green Building Council's Green Public Service Leadership Award. He was recently elected as a UBC Distinguished Professor and is a Director of the Canadian Green Building Council.

David Eisenberg
David Eisenberg,
Co-author of The Straw Bale House book, and Co-director of the Development Center for Appropriate Technology

David Eisenberg is co-founder and Director of the Development Center for Appropriate Technology (DCAT) in Tucson, AZ. His three decades of building experience range from the on-site troubleshooting of the construction of the cover of Biosphere 2 to building a $2 million structural concrete house, a hypoallergenic structural steel house, and masonry, wood, adobe, rammed earth, and straw bale structures.

For over a decade David has led the effort to create a sustainable context for building codes. He served two terms on the Board of the U.S. Green Building Council where he founded and chairs the Building Codes Committee. He was vice-chair of the ASTM E-06.71 Subcommittee on Sustainability for Buildings for five years. David has presented workshops, seminars, keynote addresses and lectures at dozens of international, national and regional conferences and lectured at universities in the U.S. and abroad. David is on the Advisory Board of Environmental Building News. He is co-author of The Straw Bale House book and has written dozens of published articles, forewords, book chapters and papers.

Eric Corey Freed
Eric Corey Freed,
Architect, LEED AP, Principal, OrganicArchitect

Eric Corey Freed is an architect and principal of organicARCHITECT, a design firm and consultancy based in San Francisco. He teaches the Sustainable Design curriculum he developed at the Academy of Art University in San Francisco and UC Berkeley. He is on the boards of Architects, Designers & Planners for Social Responsibility (ADPSR), Green Home Guide, The Natural World Museum, and West Coast Green. He is author of the upcoming book, "The Inevitable Architect: A Phase By Phase Guide to Green Building" due in 2006 and a featured columnist for Greenerbuildings.com.

Robyn Griggs-Lawrence
Robyn Griggs-Lawrence,
Editor-in-Chief, Natural Home Magazine

Robyn Griggs Lawrence has been Natural Home's editor-in-chief since 1999, after serving as editor of The Herb Companion and Mountain Living magazines. She is passionate about promoting healthy, harmonious lifestyles and living spaces that are light on the land. Lawrence is a popular speaker on topics ranging from eco-building and decorating to spiritual design to organic gardening. She telecommutes with the magazine’s offices from her home in Boulder, Colorado, where she lives with her husband, architect Matthew Lawrence, and two children. Her book, The Wabi-Sabi House: The Japanese Art of Imperfect Beauty, was released in November 2004 from Clarkson Potter, a division of Random House.

Web site: www.WabiSabiHouse.com Natural Home, the leading publication about green living in America, provides practical ideas, inspiring examples and expert opinions about healthy, ecologically sound, beautiful homes. Lawrence is a frequent guest on national and regional broadcast radio and television shows.

David Johnston
David Johnston,
President, Whats Working, Inc.

Author and green building expert, David Johnston, is a leading thinker behind the green building movement, transbuilding. His approach to green building has been embraced by municipalities, homeowners, building professionals and sustainability advocates nation-wide. Johnston’s current book, Green Remodeling: Changing the World One Room at a Time, co-authored with fellow green building consultant Kim Master, has been hailed as the definitive guide to green remodeling techniques. His previous book, Building Green in a Black and White World, was published by the National Association of Home Builders Press.

Johnston is a much sought after lecturer and keynote speaker and has represented the United States at International Energy Agency meetings to develop international research agreements in the area of sustainable construction. He has received numerous awards for his work, including the prestigious "Corporate Excellence Award for Sustainable Development" from the University of Colorado, and the "Environmental Hero for 2004" title by Interiors and Sources Magazine. Johnston was also named “Builder of the Year” by the Washington, D.C. chapter of the National Association of the Remodeling Industry and has been inducted into the Remodeling Magazine Hall of Fame.

As founder of What's Working, Inc., a green building consultancy that provides socially and ecologically responsible guidance to businesses, agencies and communities around the world, Johnston is committed to radically transforming the way America builds. He co-designed the Denver Metro Home Builders Association’s Built Green Program and the Boulder Green Points Program, which encourages the use of cost-effective and sustainable building practices. Johnston is also the founding designer and consultant to the California Build It Green program that stimulated market transformation programs in California and is at work to implement similar programs nationwide.

Michelle Kaufmann
Michelle Kaufmann,
Principal, Michelle Kaufmann Designs

Our office is a leader in sustainable design. WE have been published in the New York Times, Time, Money, USA Today. The National Building Museum in Washington DC is building our Glidehouse in their museum for an exhibit they are doing on Green Building. Michelle Kaufmann has been a speaker at Prefab Now, hosted by Dwell magazine and UCLA hammer museum, at the Walker Art Center, DWR studios, Prefab Proactive by Dwell, AIA Minnesota convention, has been a professor at Iowa State University, and Woodbury University.

Paul Kephart
Paul Kephart,
Exective Director, Rana Creek

Executive Director of Rana Creek, Lead Horticulture and Technical Consultant for Living Architecture "A biologist by training and self-proclaimed 'restoration ecologist,' Kephart has fashioned a calling that in the United States didn't exist a decade ago. He makes roofs come to life." - John King

Restoration ecologist and resource planner Paul Kephart came to Rana Creek in 1996 and founded what we now know as Rana Creek Habitat Restoration and Living Architecture. Paul has more than twenty years of comprehensive consulting experience in land use planning and resource management. He has also established himself as the leading ecologist and technical design consultant in the field of living architecture/vegetative structures and sustainable landscapes.

A trained biologist, Paul has a profound understanding of natural processes, sustainability, and how they impact our developed landscapes. Through botanical surveying, biological assessment, project mitigation, land management planning and land stewardship programs, Paul uses art, ecology and science to reclaim our natural resources. He is uniquely committed to restoring biodiversity in our cities and suburbs.

Paul is one of our country's foremost ecological authorities on green roofs, living walls, and watershed management systems. As a registered contractor and horticultural expert, he works closely with architects, contractors and landscape design teams on the multifaceted process of land use, permitting and sustainable site design. Paul also serves a keynote speaker for numerous organizations in the horticultural and green building industries.

Hunter Lovins
Hunter Lovins,
Founder & President, Natural Capitalism

Hunter Lovins is an international consultant, professor, speaker and author on enhancing business value while practicing environmental sustainability. She presents regularly to audiences ranging from business, government, community groups and universities. For over 20 years, she has been widely published, quoted and referred to on how being environmentally friendly increases profits. Hunter is one of the founders of the new field of Sustainable Management, a co-developer of America’s first accredited MBA Sustainable Management program and a Professor of Business at Presidio School of Management. Hunter's best known book, Natural Capitalism- Creating the Next Industrial Revolution, is widely considered to be an inspiration and an essential reference book. President Clinton called it "A huge deal." The Economist stated, it will "...leave every reader with the hope that the old battle between business and the environment can reach a peaceful and constructive conclusion." She has authored hundreds of articles and books.

Tom Paladino
Tom Paladino,
President, PE, Assoc AIA, LEED® AP

A nationally recognized leader in the green building industry, Tom Paladino is the founder and president of Paladino and Company, an award-winning green building consulting firm based in Seattle, WA. Drawing upon his technical expertise in both architecture and engineering, Tom has brought innovative ideas, a building science knowledge and perspective, and a proven process for design integration to the nearly 300 green and LEED projects he has consulted on. From concept and system design assistance, to cost/benefit evaluation and analysis, Tom contributes inspiration, expertise and implementation-focused tools to each project team.

Credited with creating the widely adopted Eco-Charrette method, Tom is also a significant contributor to the development of the LEED Green Building Rating System. His firm conducted the LEED Pilot Program, authored the LEED 2.0 Reference Guide, and is leading the development of LEED v3.0. The firm continues to serve as certification reviewers on behalf of the U.S. Green Building Council. Tom served as the Vice Chair of the USGBC Board and co-chair of the LEED Steering Committee. As a former chair of the Seattle AIA Committee on the Environment, Tom helped found the City of Seattle Sustainable Building Task Force, a regional initiative that ultimately led to the adoption of LEED by the City of Seattle, the first city in the country to do so.

Peter Pfeiffer
Peter Pfeiffer,
Founding Principal, Barley & Pfeiffer Architects

Peter Pfeiffer is an Architect & Building Scientist practicing throughout North America. He is the founding principal of Austin based Barley + Pfeiffer Architects. Founded in 1987, the firm is a national leader in the fields of energy and natural resource-conserving design, healthier living environments, and Green building technologies. Mr. Pfeiffer's many papers on the subject of Green building have been published both in the US and abroad in such diverse venues as the Washington Post, The Journal of Light Construction, Architectural Digest, USA Today, and Better Homes & Gardens. On multiple occasions he has been a guest on National Public Radio addressing Green building.

Fine Homebuilding magazine recognized the firm for having designed one of the top nine most noteworthy homes in America in 1993, as well as "the Greenest home in America" in 2003. EEBA, the national Energy Efficient Building Association, awarded Mr. Pfeiffer the Conference Chair's Award in 1994 for his career accomplishments pioneering environmentally sensitive architecture. The National Association of Home Builders honored him as the "National Green Advocate of the Year" for 2003 for his life-long achievements in "mainstreaming" green building.

He has spent the past 30 years developing pragmatic high performance building strategies and in 2004 was named a Fellow of the American Institute of Architects for his life-long commitment to "mainstreaming green building in North America". Residential Architect recently cited him as one of the 10 most influential practitioners in American residential architecture over the past decade.

Cameron Sinclair
Cameron Sinclair,
Co-founder, Architecture for Humanity and Author, Design Like You Give A Damn

Cameron Sinclair is the co-founder and executive director of Architecture for Humanity, a six year old 501(c)3 charitable organization which promotes architecture and design solutions to humanitarian crises and provides design services to communities in need. Currently he is working in six countries on projects ranging from school building, tsunami and hurricane reconstruction to developing mobile medical facilities to combat HIV/AIDS.

John Todd
John Todd,
Founder, Ocean Arks International

Dr. Todd holds a Ph.D. in Fisheries/Oceanography and is trained in agriculture, parasitology and tropical medicine. He is a globally recognized leader in the field of ecological design and has received many accolades for his innovations. In 1969 he co-founded the New Alchemy Institute with Nancy Jack Todd to create a science and practice based upon ecological precepts. In 1981 he founded Ocean Arks International and in 1989 he founded John Todd R&D, Inc. He has taught at San Diego State University, served as an assistant scientist at the Woods Hole Oceanographic Institute, and is now a research professor and distinguished lecturer at the University of Vermont.

Sim Van der Ryn
Sim Van der Ryn,
Author, Ecological Design, Van der Ryn Architects

Sim Van der Ryn is internationally recognized as a leading pioneer of the green design movement. A recent New York Times profile writes, "Long before sustainability became the buzzword du jour, there was Sim Van der Ryn, the intrepid pioneer on the eco-frontier". His career includes thirty-five years teaching at UC Berkeley, a tour as California's first energy conscious State Architect, many award-winning years in practice and the author of seven influential books, most recently 'Design For Life' and "Ecological Design".

View the 2006 Plenaries & Keynotes

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