2010 Daily Schedule
The following schedule is intended to provide a general guide for your scheduling consideration. However, please note that session times are subject to adjust slightly. Any changes will be reflected here as adjustments are made.


Click on tabs below to view schedule by day
- Thursday, September 30th
- Friday, October 1
- Saturday, October 2
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Breakfast & Networking | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Gavin Newsom, Mayor of San Francisco (Invited) - Welcoming Remarks Doug Davis, Vice President, Intel Architecture Group + 2 very special surprise celebrity guests - Unveiling Intel's Future-Forward Technology William McDonough, Founder, McDonough & Partners - Cradle to Cradle Around the World |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | Technology’s Role in Developing The Integrated Cities Of Tomorrow Lorie Wigle, General Manager, Intel |
Engage 360 – California’s New Clean Energy Brand (CPUC) Dian Grueneich, Commissioner, California Public Utilities Commission |
Creating & Recognizing Competitive Advantage (SWOT) Analysis Cathy Chiu, Principal, Falcon Group |
Using Prefab to Get to Net Zero Naomi Porat, CEO, ZETA Communities David Johnston, President, What's Working David Springer |
Regenerate! Resilient Urban Design Jim Heid, Founder, Urban Green |
Innovation Pipeline - Stories from the Trenches! Diane Loviglio, VP Business Development, Wattbot |
EPA Water-Saving Program for Homes Peter Yost, Director of Residential Services, GreenBuildingAdvisor .com Alex Wilson, Founder & President, Building Green, Inc. |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | Bill McDonough - Unplugged!/strong> Wiliam McDonough, Principal, William McDonough + Partners / MBDC |
Gaming For a Positive Future Mathias Crawford, Research Manager, Institute for the Future |
Financial Preparation & Expectations Jeff Burkland, Principal, Burkland Consulting |
Can Utilities Be Sustainable? Dian Grueneich, Commissioner, CA Public Utilities Commission |
Successful Retrofit Programs: Lessons From the Field Jared Asch, National Director, Efficiency First |
Radical Transparency: Next Wave of product certifications Heather Gadonniex, Managing Sustainability Partner, Sustainability, MindClick SGM |
Community Scale Graywater - Unprecedented Innovation! Paul Kephart, President, Rana Creek |
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| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | Smart Grid and Smart Buildings Rich Lechner, VP Energy & Environment, IBM |
Sales, Marketing & Branding Joe Preis, Founder, GreenBuildingPower .com & Keiretsu Forum |
Power of 10: Incremental vs. Transformative Change James Hanusa, Bay Area Coordinator, 10-10-10 Campaign Johanna Partin - SF Mayor's Office (Invited) Melanie Nutter - SF Dept of Environment (Invited) |
Products & Trends in Green Building Alex Wilson, Founder & President, Building Green, Inc. |
Business Strategies for Meeting Water Challenges William Sarni, Founder and CEO, Domani |
Concentrated Sunlight: New Technologies for Daylighting the Building Core Dr. Lorne Whitehead, Professor of Structured Surface Physics, University of British Columbia & Founder, SunCentral |
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| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | Seeing Beyond the Glare of Eco-Bling Peter Pfeiffer, Principal, Barley & Pfeiffer Architects |
Private & Public Funding Options Jon Bonanno, Chairman, Principle Power & Keiretsu Cleantech Investment, Committee Chairman |
Cal Green: 2011 Building Code Racquel Palmese, Managing Editor, Green Technology |
Using Innovation Games to Change Market Perception Lisa Galley, Managing Principal, Galley Eco Capital LLC |
After the Launch: Achieving Market Success in the Clean Economy Jeff Weinberger, Principal, DS3 Consulting |
Solutions Salon: Networking & Problem Solving Darian Heyman, Code Green Agency Bonnie Nixon, Code Green Agency |
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| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Networking Cafe | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Arnold Schwarzenegger, Governor of CA (Invited) - Reform and Progress IBM Presentation and Announcement Van Jones, Founder, Green For All, (Invited) - Moving from Hope to Change |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | The Future of Prefab Michelle Kaufmann, AIA, LEED AP, Principal, Michelle Kaufmann Studio Jennifer Siegal, OMD, Corp Allison Arieff, Columnist, New York Times Ann Hand, CEO, Project Frog |
How to Grow Smarter Buildings Dave Bartlett, VP Industry Solutions, IBM |
Home Energy Management – the Smart Home of the Future Ryan Parker, Embedded Computing Group, Intel |
Designing For Positive Impact Chris Waugh, Practice Lead, Consumer Experience Design, IDEO |
Deep Geek: Green Building Materials Bruce King, Director, Ecological Building Network |
Smart Grid at Work Michael Kannelos, Editor-in-Chief, Greentech Media |
VC Pitch Off Kathleen Gilligan, Partner, EcoStrategy Group Jon Bonanno, Chairman, Principle Power & Keiretsu Cleantech Investment Committee Chairman |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | Words vs. Actions: The Latest Research On Green Purchasing Behavior Suzanne Shelton, President & CEO, Shelton Group |
Distributed Solar Power - Scaling Up Renewables Arno Harris, CEO, Recurrent Energy |
Intelligent Transportation Summit Anthony Eggert, Commissioner, CA Energy Commission |
Applied Brilliance: Resillience & Reignition Deborah Patton, President, Applied Brilliance |
Transparency & Secrecy: Charting a Course in Sustainability Reporting Kathleen Gilligan, Partner, EcoStrategy Group Karen Janowski, Parter, EcoStrategy Group |
Net Zero Buildings: Lessons Learned From Design & Operations Scott Shell, Senior Associate and Sustainability Expert, EHDD Architects Brad Jacobson, Associate, EHDD Architects Peter Rumsey P.E, Founder & President, Rumsey Engineers |
Urban Farming’s Community Impact | ||||||
| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | Smart Systems for Future Communities Drew Clark, Director of Strategy for IBM's Venture Capital Group Scott Green, Clean Tech/Regional Policy Officer, City of San Jose Christine Hertzog, Smart Grid Library |
Web 2.0 Social Innovation, Crowd Sourcing, to empower innovation Allison Arieff, Columnist, New York Times |
Optimizing Blended Value Companies Todd Johnson, Partner and Energy Practice Leader, Jones Day/td> | Multi-Family Goes Platinum: Living Homes in the Presidio Steve Glenn, CEO, LivingHomes |
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| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | The Intersection Between Technology & Sustainability Carrie Freeman, Eco-Technology Program, Intel |
Community Empowerment Through Urban Farming Martin Melaver, CEO, Melaver, Inc. |
Social Entrepreneurship David Hopkins, Co-Author, The Tactics of Hope: How Social Entrepreneurs Are Changing Our World |
Beer & Banter with BuildingGreen Alex Wilson, Founder & President, Building Green, Inc. Ann Edminster, M.Arch, Green Building Consultant, Design AVEnues Peter Yost, Director of Residential Services, GreenBuildingAdvisor.com |
Creative Green Finance: Valuing Investment in Sustainability Todd Johnson, Partner, Energy Practice Leader, Jones Day |
Zero Net Energy and the Gadgets of the Future Jordana Cammarata, Commercial Analyst, CPUC Gregg Ander, So-Cal Edison Steven Selkowitz, Lawrence Berkeley Lab |
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| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||
| ROOM | Herbst Pavilion |
Southside Theatre Building D |
C260 | C370 | C362 | C210 | C235 | ||||||
| Keynotes | Sessions | Sessions | Sessions | Sessions | Sessions | Sessions | |||||||
| 8:00 - 8:30 | Networking Cafe | ||||||||||||
| 8:30-9:00 | |||||||||||||
| 9:00-9:30 | Opening Keynote Hunter Lovins, Founder, Natural Capitalism (Invited) - Educating the Next Gen of Sustainability Leaders Ray Anderson, Chairman, Interface, Inc. - Rising Above Adversity |
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| 9:30-10:00 | |||||||||||||
| 10:00-10:30 | |||||||||||||
| 10:30-11:00 | |||||||||||||
| 11:00-11:30 | Networking Cafe | ||||||||||||
| 11:30-12:00 | Spill, Sins, and Starbucks Eric Corey Freed, Principal, organicARCHITECT |
Innovate with Empathy: Shifting Worldviews through Inspired Communication John Marshall Roberts, Founder & CEO, Worldview Learning |
Creative Financing for Renewable Energy Adam Boucher, CEO & Founder, Adam Capital |
Reboot! Redefining Californication Darian Rodriguez Heyman & Bonnie Nixon, Co-Founders, CODE Green Agency | Making Shift Happen: Changing Our Course From Collapse to Sustainability Matthew Stein, Author, "When Technology Fails: A Manual for Self-Reliance, Sustainability and Surviving the Long Emergency" |
Residential Rebates Go Live! Leif Magnuson, Residential Green Building Coordinator, EPA |
Companies On A Mission: Entrepreneurial Strategies For Responsible Growth Mike Russo, Professor University of Oregon, Author “Companies on a Mission” |
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| 12:00-12:30 | |||||||||||||
| 12:30-1:00 | LUNCH BREAK | ||||||||||||
| 1:00-1:30 | |||||||||||||
| 1:30-2:00 | IT Meets ET: what do we do about it? Daniel Kammen, University of California, Berkeley |
The End of Green Messaging?: How Community Engagement is Superseding Corporate Communication Amy Skoczlas Cole, Director, eBay Green Team Adam Werbach, Global CEO, Saatchi & Saatchi |
Putting Nature and People to Work: Ecological Public Space Bry Sarté, Principal & CEO, Sherwood Design Engineers Ken Hayes, Developer, Kinsey Probasco Hayes Development |
Haiti: Rising with the Rubble Bruce King, Director, Ecological Building Network |
Passiv Haus: Getting Aggressive Prudence Ferreira, CEO, Integral Impact Inc. Nabih Tahan, Principal, BauTechnologies Graham Irwin, Principal, Essential Habitat |
Women’s Ways Of Leading In Green Kira Gould, Director of Communications, William McDonough + Partners |
In Development | ||||||
| 2:00-2:30 | |||||||||||||
| 2:30-3:00 | |||||||||||||
| 3:00-3:30 | In Development | Educating the Next Generation of Sustainability Leaders Hunter Lovins, Founder & President, Natural Capitalism Solutions Gregory Miller, Google.org |
In Development | Ecological Bionics (Living Infrastructure for Sustainable Communities) Josiah Cain, Principal, Design Ecology |
In Development | Complete Solutions for Mobile Urbanism Timonie Hood, Green Building Coordinator, US EPA Region 9 |
In Development | ||||||
| 3:30-4:00 | |||||||||||||
| 4:00-4:30 | |||||||||||||
| 4:30-5:00 | |||||||||||||
| 5:00-5:30 | |||||||||||||
| 5:30-6:00 | |||||||||||||